The Theory in Action
Real-world revenue systems scaled through AI automation and engineering precision.
E-Commerce
Global Shopify Scaling & AI Integration
Developed a complete end-to-end solution for a high-volume global merchant. Built custom Node.js middleware to synchronize multi-warehouse inventory in real time, and connected AI-driven marketing automation that triggered personalized campaigns based on user behavior signals.
CRM Automation
Enterprise CRM Ecosystem — GHL & HubSpot
Built a custom AI-powered lead-generation engine integrated into both GoHighLevel and HubSpot. AI agents qualify, respond to, and nurture leads around the clock — dramatically cutting human overhead while boosting lead-to-meeting conversion with instant, personalized follow-ups.
Analytics
Full-Funnel Analytics & Revenue Diagnostics
Built a custom multi-touch attribution model and live revenue dashboard for a SaaS business. Identified key drop-off points in their funnel, restructured their ad spend allocation, and ran iterative A/B tests resulting in significant margin improvement within 60 days.
WordPress Dev
Custom Plugin Suite — Membership, Checkout & Security
Three separate client plugins built from scratch: TVM Personal Program (post-purchase membership flows, per-user content delivery), a checkout policy plugin that fixed a PayPal async spinner bug, and a consolidated competition booking system merging three conflicting plugins into one. Zero conflicts, zero support tickets post-launch.
More Delivered Work
A selection of projects from our Upwork portfolio — across industries, scales, and problem sets.
Multi-Vendor Marketplace Build
Custom WooCommerce marketplace with vendor dashboards, automated payouts, and SEO-optimized product architecture.
Chatbot + CRM Integration for Agency
Built a GPT-powered intake chatbot that qualifies leads and auto-populates GHL CRM — no human touch until call-ready.
HubSpot Full Pipeline Setup
End-to-end HubSpot implementation: deal stages, automation workflows, email sequences, and reporting dashboards.
Shopify Speed & Core Web Vitals
Optimized a slow Shopify store: lazy loading, critical CSS, script deferral, and image CDN — from 4.8s to 1.9s load time.
Zapier → Custom Webhook Architecture
Replaced expensive Zapier stack with a custom Node.js webhook system integrating 6 platforms — saving $800/month.
10-Touch Drip Sequence for SaaS
Architected a behavior-based email drip sequence in ActiveCampaign tied to product usage events — significantly lifting paid conversions.
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